AI Tools for SEO: From LLM Workflows to MCP
- George Nguyen
- 10 hours ago
- 2 min read
AI Tools for SEO: From LLM Workflows to MCP
Tuesday 24 June, 2025
Generative AI is opening up powerful new workflows for SEOs—and knowing how to use large language models (LLMs) effectively can give you a major edge.
In this webinar, Gus Pelogia (Indeed) shows you how to apply LLMs to automate SEO analysis through code, even if you're not a developer. He’ll walk through practical use cases like measuring traffic and revenue overlap across URLs and finding seasonal performance patterns per page.
Constance Chen (Moving Traffic Media) will introduce you to MCP (Model Context Protocol), a new standard Google is adopting to help LLMs interact more effectively with web content. You’ll leave with a clear understanding of what it is, why it matters, and how it could impact the way your content is understood by AI systems.
And, Wix’s Crystal Carter will give you a preview of Wix’s MCP server and ways you can use it to expedite SEO and site management.
What you'll learn:
How to use LLMs to generate code for common SEO tasks and analysis
An overview of Model Context Protocol (MCP) and what it means for SEOs and site owners
How Wix’s MCP server helps you optimize for search and expedite site management
The session offers advanced SEO workflows. Those new to the topic may wish to explore more about semantic search, brand visibility in LLMs, and content creation for AI.
Meet your hosts:
Gus Pelogia
SEO Product Manager,
Indeed
Gus Pelogia is a journalist turned SEO since 2012. He’s currently an SEO product manager at Indeed, the #1 job site in the world. Every day, he writes tickets for small and large initiatives and works in a cross-functional team with writers, UX, engineers, and product managers. Twitter | LinkedIn
Constance Chen
Search Marketing Director,
Moving Traffic Media
Constance Chen is the Director of Search Marketing at Moving Traffic Media in New York. She specializes in marketing strategy, building Gen AI-driven marketing systems, technical SEO, and content strategy. She studies, explores, and writes about AI developments and emerging innovations.
Crystal Carter Head of SEO Communications, Wix
Crystal is an SEO and Digital Marketing professional with over 15 years of experience. Her global business clients have included Disney, McDonalds and Tomy. An avid SEO Communicator, her work has been featured at Google Search Central, brightonSEO, Moz, DeepCrawl (Lumar), Semrush and more.
George Nguyen Director of SEO Editorial, Wix
George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event.